I love the new Bank of America ad campaign entitled Bank of Opportunity. The ads were designed by Omnicom and BBBO-New York and launched on television during the airing of the Academy Awards last month.
The ads feature the suspended BofA logo acting as a literal window of opportunity. As people step up and look into the window they see their dreams lived out. An Hispanic man dressed in cook’s clothes looks in to see himself cutting the grand opening ribbon on his new restaurant. Other people look into the logo/window and see the things they’ve been dreaming of coming to pass.
I love the spot because we all have dreams we wish would come true and much of our thought life (if not our actual life) is spent trying to find ways of making the dreams become a reality.
I went last weekend to hear a guy speak on living your dreams and was struck by something. Many people have long-since forgotten their dreams. They’ve either put them on the shelf until “later,” or they’ve buried them in the ground and forgotten about them.
Now several years later, those dreams are buried under piles of hope deferred, or obligations, or expectations, or sin, or (fill in the blank).
It’s one thing to say, “you’ve got to live your dreams!” But if you don’t even really know what those dreams are or what they could be…you’re lost.
If there was a magic window that you could look into and see your dreams fulfilled…what would that mean for you? What would you see? Would the image be crystal clear and well defined or would the window be opaque…able to see shapes and colors but no real definition?
I believe we all have that window. It’s our heart or hearts. You know…that quiet place inside. That place you find when your head hits the pillow at night before you go to sleep. It’s important not to lose touch with that. It’s important to know what your dreams are…and to keep reaching for them. Look in the window…see your dream become a reality.
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