Have you seen Teva’s new branding campaign? I really like
it.
GO DO BE
web site…great writing. And it inspires stuff in me…how about you?
Go is the unfolding of the map and the power stroke for
every traveler. It happens when the spirit sets in motion. Go takes us from
roadside to riverbank and every blue highway in between.
Now, where will it take you?
For the outdoor athlete it’s the call to action. Exertion
defines their connection to the natural world. It’s the competitive force to
achieve and push in new directions. DO lives in the thrill of breaking
whitewater, pushing through the burn and the discovery of new limits.
Now, what will you do?
It is our time to connect. In being we find the time to
pause ourselves, for nature and for the tribe. Be is holding a pose for that
extra moment, the sound of a lingering note and the fireside crackle. Be is for
fun, for the groove and for the good of the soul.
Now, how will you be?
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