If you want to really connect with pastors you've got to get your eyes of growth. You've got a tribe…use them to grow the tribe! You should just focus on tightening the tribe and giving them tools to help grow.
There are three basic kinds of tribal communications:
- Leader to tribe
- Tribe to leader
- Tribe to each other
When you focus on your tribe (and not on outsiders) you deepen the relationships and bring more value to belonging to your tribe.
To get started, the first thing you need to do is identify your tribe. Really begin to dive in and understand the folks who are part of your inner circle. Understand their needs. Understand their WANTS. Remember the biggest mistake a marketer can make is to market to him/herself. You have to remember that your tribe might have different desires than you do.
Find out what they need and go to work filling those needs with excellence. Do what's best for them. Own them! Lead them! Once you get to this place, then you can leverage the tribe for growth. You can provide tools for them to help you spread the message and tell the story.
Lastly, expect some "push-back" when you go to the director or to the board and say that you no longer want to focus on "new business." Of course you don't have to eliminate completely going after new families or groups. But, especially in this economy, consider taking some of that new business money and applying it toward tightening the tribe instead of growing the tribe.
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