If your complete camp/conference marketing effort consists of brochures, website, church visits and neighborhood desserts you are missing a very critical element…LISTENING.
One way presentations don't cut it anymore. Today's consumer doesn't want to be yelled at. They want to be talked with. They want to enter into a conversation. And this includes much more than just the survey you hand out to guests/campers before they leave. It includes blogging, Facebook, Twitter, YouTube channels, Flickr accounts, online reviews and ratings, even phone campaigns…and many other ways that you show your customer that you are listening and that you care.
You simply can't get by treating your customers like this anymore…
Recent Comments