Honda and Acura join Audi
February 1, 2012 No Comments on Honda and Acura join AudiLast week I blogged about Audi taking the step of marketing their Quattro by telling a story. Now it appears
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Web Marketing
5 Common Myths of Website Design
January 30, 2012 No Comments on 5 Common Myths of Website DesignWithin the last few years, website design has gone DIY. And while, for the most part, I think that's a
Open up with a bang
January 26, 2012 No Comments on Open up with a bangA good friend of mine, Roy Williams, says when writing ad copy you've got to start off by throwing the
Backcountry goes above and beyond
January 24, 2012 No Comments on Backcountry goes above and beyondI got a beautiful new North Face jacket for Christmas. Lainey and Jonah got it for me and found the
Ahab sells Audi’s Quattro
January 23, 2012 No Comments on Ahab sells Audi’s QuattroBack in 2005, Daniel Pink told us it would happen. He said that the future would belong to the
Judging a book by the cover
December 22, 2010 No Comments on Judging a book by the coverNo matter how noble or how well-read or how intellectual we may feel…we all do it. We all judge just
Stouffer’s changes their story and connects with mom
May 14, 2010 No Comments on Stouffer’s changes their story and connects with momI love the new "Let's Fix Dinner" campaign by Stouffer's. I couldn't embed the video but you can watch it
Get to know me!
April 22, 2010 No Comments on Get to know me!The other day I got a Twitter follow notice from a marketing guy who specializes in media. Because I don't
A heart-warming story about…gasoline?
April 12, 2010 No Comments on A heart-warming story about…gasoline?Over the weekend I'll admit…I got nothing done. Except for watching a ton of the Masters coverage. The Masters is
The power of portals
March 25, 2010 No Comments on The power of portalsYour ultimate goal is to create web pages that will be sticky enough to hold the reader. So you'll want
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