Are you leveraging the power of “Word of Mom?”
September 30, 2009 No Comments on Are you leveraging the power of “Word of Mom?”You do realize that as camp marketer that mom is your very best friend right? Mom is the primary camp
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Web 2.0
The way it’s supposed to work
September 8, 2009 No Comments on The way it’s supposed to workLast weekend, Lainey (my wife) and I were up in Breckenridge, CO celebrating our wedding anniversary (our 28th thank you
Are you busy branding or blanding?
August 24, 2009 No Comments on Are you busy branding or blanding?Do you really know what your brand is? You do realize that it's much more than just your logo, right?
Lose your grip and hold on to customers
August 19, 2009 1 Comment on Lose your grip and hold on to customersIt's a fact in today's culture that the tighter you try to hold on and control your customer's experience, the
The difference between a Web site and a blog
August 5, 2009 No Comments on The difference between a Web site and a blogIt's taken a while, but I think many in the camp and conference world finally have a Web site that
Conversation. The new advertising
July 15, 2009 No Comments on Conversation. The new advertisingIf your complete camp/conference marketing effort consists of brochures, website, church visits and neighborhood desserts you are missing a very
Mobilize the army (Part 2)
April 28, 2009 No Comments on Mobilize the army (Part 2)Yesterday I talked about a few things you can do when marketing budget money tightens up to continue to spread
Mobilizing the army (Part 1)
April 27, 2009 2 Comments on Mobilizing the army (Part 1)When times are tough and budgets get tight, it's time to look to your tribe to help you spread the
72 days left…time to blog?
March 20, 2009 2 Comments on 72 days left…time to blog?Yesterday I talked about just 73 days left until June 1. Now it's 72 days. Do you think it might
Countdown to camp!
March 19, 2009 No Comments on Countdown to camp!It's March 19 and we've got 73 days until June 1. Just 73 days. What are you doing today to
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