Even Altoids
February 3, 2012 No Comments on Even AltoidsI've been on this kick lately of blogging a lot about story-telling instead of ad writing. As I mentioned before,
You are here: Home 
Category Archives Web 2.0
Web 2.0
5 Common Myths of Website Design
January 30, 2012 No Comments on 5 Common Myths of Website DesignWithin the last few years, website design has gone DIY. And while, for the most part, I think that's a
Open up with a bang
January 26, 2012 No Comments on Open up with a bangA good friend of mine, Roy Williams, says when writing ad copy you've got to start off by throwing the
Backcountry goes above and beyond
January 24, 2012 No Comments on Backcountry goes above and beyondI got a beautiful new North Face jacket for Christmas. Lainey and Jonah got it for me and found the
Judging a book by the cover
December 22, 2010 No Comments on Judging a book by the coverNo matter how noble or how well-read or how intellectual we may feel…we all do it. We all judge just
Think like them
October 16, 2010 1 Comment on Think like themYour customers (donors, patients, congregation, clients, etc.) have more power today than ever. There's been a saying that "the deer
Stouffer’s changes their story and connects with mom
May 14, 2010 No Comments on Stouffer’s changes their story and connects with momI love the new "Let's Fix Dinner" campaign by Stouffer's. I couldn't embed the video but you can watch it
Get to know me!
April 22, 2010 No Comments on Get to know me!The other day I got a Twitter follow notice from a marketing guy who specializes in media. Because I don't
Waving is a two-way street
April 19, 2010 1 Comment on Waving is a two-way streetHere's an interesting experiment…next time you are in your car driving down the street begin to wave at cars as
Ways to turn your Facebook fans into an engaged tribe (part 2)
April 15, 2010 No Comments on Ways to turn your Facebook fans into an engaged tribe (part 2)Yesterday we talked about the first 4 ways to turn your Facebook fans into an engaged tribe. Just to reiterate…it
Recent Comments