Hooked On Phonics
October 7, 2004 No Comments on Hooked On PhonicsIn Seth Godin’s book Permission Marketing, he talks about the success of Hooked on Phonics. Their nationwide radio advertising helped
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Who’s Next?
October 4, 2004 No Comments on Who’s Next?The New York Times reported last week that Jay Leno has named his successor for hosting NBC’s “The Tonight Show.”
The Six Myths of Christian Television
September 29, 2004 No Comments on The Six Myths of Christian TelevisionMy friend and client, Mal Fletcher has been producing television programming with a Christian message for many years and has
Who Is Your Audience?
September 28, 2004 No Comments on Who Is Your Audience?Ask a secular programmer and he’ll give you a detailed description of just who his typical viewer is. He knows
It’s Not Just What’s Up Front That Counts
September 27, 2004 No Comments on It’s Not Just What’s Up Front That CountsAbout a year ago, I wrote a column for the BMC website “Consider the Possibilities” about some of the strategies
Make Something Happen!
September 27, 2004 No Comments on Make Something Happen!In this day of information overload it’s easy to just accept news as gospel. It’s almost too easy to just
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