Tighten your tribe by giving them more “handles”
June 1, 2009 No Comments on Tighten your tribe by giving them more “handles”I was in Starbucks earlier and noticed (not for the first time) their rack of handouts…right by where you find
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Tribes
Mobilize the army (Part 2)
April 28, 2009 No Comments on Mobilize the army (Part 2)Yesterday I talked about a few things you can do when marketing budget money tightens up to continue to spread
Mobilizing the army (Part 1)
April 27, 2009 2 Comments on Mobilizing the army (Part 1)When times are tough and budgets get tight, it's time to look to your tribe to help you spread the
Secrets tighten the tribe
March 25, 2009 1 Comment on Secrets tighten the tribeIf you don't have outsiders…you can't have insiders. When you have those "secret" traditions that only tribe members know, it
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