Creativity is hard work
January 22, 2010 1 Comment on Creativity is hard workIt's easy to imagine that creative people are just creative. Runners run. Accountants count. And creative people create. But if
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Surprise is sticky
January 15, 2010 1 Comment on Surprise is stickyI love this video with Bobby McFerrin. It's a great demonstration for marketers. Watch it and then we'll talk. I
Get a bigger creative team
January 13, 2010 1 Comment on Get a bigger creative teamI happen to follow the local CBS affiliate (KKTV) on Twitter. I was intrigued by this tweet that came across
The power of a good story
January 12, 2010 No Comments on The power of a good storyI've said it before and I'll say it again…I think the most powerful 6 words in the English language are
Understand the times…and know what to do
January 7, 2010 No Comments on Understand the times…and know what to doThis is the guy I've always wanted to be…out there on the edge of the cliff, looking out at the
Targeted mailings stretch marketing dollars
January 5, 2010 2 Comments on Targeted mailings stretch marketing dollarsI got this catalog today in the mail from Hubert. This thing is massive…probably an inch thick with a four-color
Thanks for dreaming the BIG dream
December 21, 2009 1 Comment on Thanks for dreaming the BIG dreamI love this video. (Thanks for the reminder from Roy Williams) Those of you who know Roy know he has
Traditions are the glue that holds us together
December 14, 2009 1 Comment on Traditions are the glue that holds us togetherWe have a tradition in our family of cutting off the bottom inch or so of our Christmas trees before
Are you leveraging the power of “Word of Mom?”
September 30, 2009 No Comments on Are you leveraging the power of “Word of Mom?”You do realize that as camp marketer that mom is your very best friend right? Mom is the primary camp
What people fear most as they age
September 11, 2009 No Comments on What people fear most as they ageBob Buford says that there are three things that people fear most as they grow older. #3. People fear death.
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