Your customer is talking. Are you listening?
March 2, 2009 No Comments on Your customer is talking. Are you listening?You do know that your brand is not necessarily what you think it is…right? What people are saying about you
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Camp Marketing
Tighten your tribe with tradition
February 27, 2009 No Comments on Tighten your tribe with traditionOne sure-fire way to build your brand and tighten your tribe is to design traditions into your program, then build
Hire for attitude…train for skill
February 25, 2009 3 Comments on Hire for attitude…train for skillIn a branding seminar this morning at the Allegheny Sectional the subject of staff hiring and training came up in
Bob Dylan was a great marketer!
February 23, 2009 2 Comments on Bob Dylan was a great marketer!To me, marketing is all about connecting. Too often we think of marketing at advertising or sales. But (speaking as
Take your eyes off growth
February 20, 2009 No Comments on Take your eyes off growthIf you want to really connect with pastors you've got to get your eyes of growth. You've got a tribe…use
Resist the urge to do it all
February 19, 2009 5 Comments on Resist the urge to do it allIf you want to increase the chances that pastors will listen to your message you have to resist the temptation
How do we get pastors to tell our story?
February 18, 2009 1 Comment on How do we get pastors to tell our story?Last week I had the opportunity to attend the National Pastors Convention in San Diego and as a result I
Let me tell you a story
February 17, 2009 4 Comments on Let me tell you a storyIn my mind…those are the six most powerful words in the English language. Recite a speech and folks will lean
“Live” from National Pastors Convention in San Diego
February 13, 2009 No Comments on “Live” from National Pastors Convention in San DiegoFind more videos like this on CCCA Member Connection
National Pastors Convention
February 12, 2009 No Comments on National Pastors ConventionI'm at Zondervan's National Pastors Convention this week in San Diego. This is a gathering of about 2000 pastors and
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