The way it’s supposed to work
September 8, 2009 No Comments on The way it’s supposed to workLast weekend, Lainey (my wife) and I were up in Breckenridge, CO celebrating our wedding anniversary (our 28th thank you
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Category Archives Camp Marketing
Camp Marketing
Are you busy branding or blanding?
August 24, 2009 No Comments on Are you busy branding or blanding?Do you really know what your brand is? You do realize that it's much more than just your logo, right?
Lose your grip and hold on to customers
August 19, 2009 1 Comment on Lose your grip and hold on to customersIt's a fact in today's culture that the tighter you try to hold on and control your customer's experience, the
The Formidible Force of Females
August 13, 2009 No Comments on The Formidible Force of FemalesThe Harvard Business Review is reporting today in their "daily stat" that women control almost $12 trillion in consumer spending.
Our HIGH-DEF explanation
August 10, 2009 No Comments on Our HIGH-DEF explanationBack in February, Greg Fields and I sat down in my office to talk about what HIGH-DEF means to us
10 things you should do right now to protect your bottom line – Part 2
August 7, 2009 2 Comments on 10 things you should do right now to protect your bottom line – Part 2Yesterday I started a post with the first five things you should do to protect your bottom line. Here are
The difference between a Web site and a blog
August 5, 2009 No Comments on The difference between a Web site and a blogIt's taken a while, but I think many in the camp and conference world finally have a Web site that
Conversation. The new advertising
July 15, 2009 No Comments on Conversation. The new advertisingIf your complete camp/conference marketing effort consists of brochures, website, church visits and neighborhood desserts you are missing a very
Tighten your tribe by giving them more “handles”
June 1, 2009 No Comments on Tighten your tribe by giving them more “handles”I was in Starbucks earlier and noticed (not for the first time) their rack of handouts…right by where you find
Focus your Web pages for better results
May 27, 2009 No Comments on Focus your Web pages for better resultsWhen sitting down to plan out a Web site or a Web page, it's easy to lose focus and try
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