I hope you paid close attention to the Super Bowl
February 8, 2010 2 Comments on I hope you paid close attention to the Super BowlLast night was the long awaited Super Bowl and whether you happened to be rooting for the Saints or for
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Category Archives Camp Marketing
Camp Marketing
Making the choice to create instead of manufacture
January 30, 2010 No Comments on Making the choice to create instead of manufactureThis commercial for Sussex Safer Roads is a great example of using art to influence the marketplace. Find more videos
The power of the pen
January 29, 2010 No Comments on The power of the penI guess the passing yesterday of J.D. Salinger got me thinking about how powerful words really are. His character, Holden
The connection between scarcity and desire
January 26, 2010 No Comments on The connection between scarcity and desireOne of the most basic economic principles is supply and demand. The more you have in supply, the less the
You can find it online
January 25, 2010 1 Comment on You can find it onlineI was at Target earlier looking for a specific kind of lampshade. After looking and not finding the one I
Surprise is sticky
January 15, 2010 1 Comment on Surprise is stickyI love this video with Bobby McFerrin. It's a great demonstration for marketers. Watch it and then we'll talk. I
The power of a good story
January 12, 2010 No Comments on The power of a good storyI've said it before and I'll say it again…I think the most powerful 6 words in the English language are
Understand the times…and know what to do
January 7, 2010 No Comments on Understand the times…and know what to doThis is the guy I've always wanted to be…out there on the edge of the cliff, looking out at the
Targeted mailings stretch marketing dollars
January 5, 2010 2 Comments on Targeted mailings stretch marketing dollarsI got this catalog today in the mail from Hubert. This thing is massive…probably an inch thick with a four-color
Are you leveraging the power of “Word of Mom?”
September 30, 2009 No Comments on Are you leveraging the power of “Word of Mom?”You do realize that as camp marketer that mom is your very best friend right? Mom is the primary camp
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