The Victory Circle
June 22, 2013 No Comments on The Victory CircleLast night I had the honor and privilege of attending the Victory Circle at week one of Family Camp at
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Camp Marketing
5 presentation mistakes and how to avoid them
February 23, 2012 No Comments on 5 presentation mistakes and how to avoid themIf you’re like me you’ve sat through your share of bad presentations. It’s not that the content is bad and
Even Altoids
February 3, 2012 No Comments on Even AltoidsI've been on this kick lately of blogging a lot about story-telling instead of ad writing. As I mentioned before,
Honda and Acura join Audi
February 1, 2012 No Comments on Honda and Acura join AudiLast week I blogged about Audi taking the step of marketing their Quattro by telling a story. Now it appears
Open up with a bang
January 26, 2012 No Comments on Open up with a bangA good friend of mine, Roy Williams, says when writing ad copy you've got to start off by throwing the
Backcountry goes above and beyond
January 24, 2012 No Comments on Backcountry goes above and beyondI got a beautiful new North Face jacket for Christmas. Lainey and Jonah got it for me and found the
Ahab sells Audi’s Quattro
January 23, 2012 No Comments on Ahab sells Audi’s QuattroBack in 2005, Daniel Pink told us it would happen. He said that the future would belong to the
Showing others what you care about
January 16, 2012 No Comments on Showing others what you care aboutI was doing dishes the other night (yeah, I do that from time to time) and I noticed the label
Times They Are a’ Changing
January 11, 2012 No Comments on Times They Are a’ ChangingYes, they are changing indeed. In 1964, Bob Dylan put the mood of the nation to song and released “The Times
Delight
January 5, 2012 No Comments on DelightI looked up the word delight in the dictionary and here's what it said, "a high degree of pleasure or
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