Be remarkable

They both send and receive calls. They both send and receive emails and text messages. You can access the Internet and search sites on both phones. Both phones are GES capable. Both phones are black. Both phones light up with pretty colors when you turn them on. But that's probably about where the similarities end.

I'm not bashful to say that I really don't like the Tilt phone at all. It's just over a year old and I've learned it well enough that I'm routinely way ahead of it and have to constantly wait for it to catch up with my commands. The touch screen stays "active" when I'm on a call so just the 
incidental touching of my face while on a call gives it all kinds of demands I'm not ready for. Most of the websites I try to access are not mobile ready so I can't even see the page when it finally does load. The GES…yeah right. Oh, did I mention the weight? Very heavy.

I don't know for sure but I'd be willing to bet that the Tilt phone (on the left) was designed, not by users or designers, but by programmers and engineers. If you are hardwired to the left side of your brain, this phone probably makes perfect sense and you love the way it fits with your lifestyle. However, I'm not left brained. This phone doesn't fit me and in fact, I'm convinced that it's working against me at every turn.

Okay, what about the iPhone? Obviously it's more elegant and I don't need to take up space here talking about all the features. This phone is remarkable. But it was obviously designed with the user in mind. It's just incredible to me that AT&T designed and produced the Tilt when they could've had the iPhone. 

Here's my point…how many of the things you do at your camp or conference aren't remarkable at all. In fact, if the truth were known, they were designed for the ease of the staff and not for the customer at all. How about your registration process or your food service or your deposit policies? Were they designed to be easy, even "elegant" for your customer or easy for the staff?

It's a shame to spend all that time and effort and money to actually get customers in your front gate or on your phone or visiting your website only to turn them off because you let the programmer design the web page or the registration process.

Remember…it's all about the customer. Whether you are in business or ministry.