Author Archives

Just when Haitians felt that better days were ahead following Aristide’s corrupt rule, the most destructive wave of hurricanes in

In Seth Godin’s book Permission Marketing, he talks about the success of Hooked on Phonics. Their nationwide radio advertising helped

The New York Times reported last week that Jay Leno has named his successor for hosting NBC’s “The Tonight Show.”

My friend and client, Mal Fletcher has been producing television programming with a Christian message for many years and has

Ask a secular programmer and he’ll give you a detailed description of just who his typical viewer is. He knows

About a year ago, I wrote a column for the BMC website “Consider the Possibilities” about some of the strategies

In this day of information overload it’s easy to just accept news as gospel. It’s almost too easy to just