You do realize that as camp marketer that mom is your very best friend right? Mom is the primary camp decision maker. She's the one who decides IF her kids will go to camp. And she's the one who decides WHERE they will go to camp.
But do you know just how valuable mom can be? The Consumer-Generated Media and Engagement Study finds that 75% of mothers research a product before buying it. That's about the same as men (74%). BUT (and get this…) 90% of moms prefer a product recommended by other moms. That's nearly double the average consumer at 50%. Moms tell other moms…and they LISTEN!
So, a camper mom is much more valuable to you than just bringing her own kids to camp. She's also valuable to you because of all the friends she has.
Imagine a camper mom approaching you on the last day of camp. She's gushing because of the great time her child has had and she's so grateful to you for making a place like your camp available for a mom like her. Right there…at that moment…what do you say to her (other than thank you!)? Do you have tools to put in her hands so she can spread the word about your camp to her friends?
Never forget the power of "word of MOM!"
(thank you Gary D. Foster for the background resource for this post)
Recent Comments