Tom Peters is one of those authors I can’t read all at once. Usually most of the stuff is so profound, so direct, so thought-provoking that there’s no way I can read him straight through. It’s like trying to drink out of a fire hose…too much…too quickly.
Yesterday I worked my way through his latest 16-page manifesto "Tomato." You can download it here Download 15.01.Tomato.pdf
Or you can go to Change This and download from there. An excerpt from Tom: "They say ‘Of course we believe in marketing.’ I say ‘Is your web site soooo cool, soooo fresh, soooo friendly to use that is gives you goose pimples just to e-visit, even though you’ve seen it 1000 times?’"
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