podcast (Podcast #35). They got on a rant about the new economy and gave a very telling
example of how things in our world are shifting…quickly.
like Backpack, Basecamp, Writeboard and more, have written a new book called
Getting Real. The book is a "how to" manual describing in detail how to build a
web application.
They did NOT print out multiple copies of their manuscript and stuff them in
big manila envelopes and mail them out to publishers. They did NOT tuck their
manuscript under their collective arm and go to
deal.
Word, converted it into a PDF format and hung it on their web site. They made
it available for download for $19.00, while offering a few sample chapters for
free. That’s all they did. That’s it.
one day. That’s over 1,700 copies sold with no publisher, no agent, no PR
machine, no talk shows or billboards. Just great, valuable, relevant content
offered at a fair price…direct to the consumer.
marketing, publishing, media, and even the church are going to be left in
the tar pits unless they are able to adapt.
ministry that has to change? What are you waiting for?
that’s cool right there.