I was doing dishes the other night (yeah, I do that from time to time) and I noticed the label on the dishwashing soap I was using. "Dawn Helps Save Wildlife" Really? This is dish soap!
Then when I looked closer I noticed the URL: dawnsaveswildlife. After going to the website I found that seems to be a two part effort.
Part one: making sure we know that the folks who are working to get the oil from oil slicks off water fowl are using Dawn dishwasing liquid. Not a bad message. No doubt it says "we care." But it also says, "our product helps cut grease."
Part two: there's an opportunity to donate a dollar to the cause. A dollar is easy to give and let's face it, at that amount it probably has more to do with how that donation makes the donor feel than anything else.
Like never before the "green" message is resonating culturally. And this isn't going away anytime soon. In fact, my prediction is that there will come a time when the line between "those who care" and "those who don't" will become even darker and broader. Those who "don't care" will not only lose business, they'll be villianized and shunned in favor of those who are making the effort (however small) to give back.
Over the next few days take some time to notice how many products are now touting the fact that they donate, or care, or recycle or give back in some other way. You might be surprised. Giving back isn't just for non-profits anymore.
What are you willing to add or take away from the operation of your store or church or camp or school that will help you show others that you care about more than just your own vision?
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